People over profits isn't
just a phrase
We execute on it. Every product, every decision, every day.
Why we do what we do
Hex Pro was founded on a simple belief: software should serve the people who use it, not the other way around. In an industry increasingly dominated by subscription fatigue, invasive data collection, and artificially inflated prices, we chose a different path.
We believe in transparency — being open about how our products work, how we handle data, and how we make decisions. We believe in privacy — building products that respect your right to control your own information. And we believe in fair pricing — keeping margins low so that high quality software is accessible to everyone.
These aren't aspirational goals. They're the principles we apply to every product we build, every day.
Our Principles
No Dark Patterns
We never design interfaces that trick, manipulate, or deceive. Every interaction is honest and transparent.
Minimal Data Collection
We collect only what's necessary to provide the service. Nothing more, nothing less. Your data stays yours.
Fair & Transparent Pricing
Low margins, no hidden fees, no subscription traps. We price for accessibility, not maximum extraction.
Open Source Where Possible
Transparency isn't just a word — it's code you can read, audit, and contribute to. We default to open.
Accessibility First
Seven languages, RTL support, assistive technology compatibility. Software should work for everyone, everywhere.
Community Driven
We listen, adapt, and build with our users. Feedback shapes our roadmap as much as our own vision does.
The why behind each product
Hex Citadel
Cloud storage shouldn't require trusting a corporation with your most sensitive files. Citadel is our answer: an open source, privacy-first file sync service that you can self-host or use our managed plans. End-to-end encrypted, fully transparent, and priced fairly.
Hex Pro Apps
Quality apps and tools that respect your time and wallet. From alarm apps that actually work to file converters that never see your data, every tool is built with care, accessibility, and fair pricing at its core.
Hex Games
Games should be fun, accessible, and open to creativity. Hex Games builds highly moddable titles where the community shapes the experience. Localised, accessible, and built with entertainment as the priority.